See the World with Different Eyes

Campaign idea

LIGHT FOR THE WORLD fights against preventable blindness in Africa by providing the medical means necessary to cure people suffering from cataract. To support its cause, we dived into research and talked to doctors and patients. The result: Images, that let the viewer see through the eyes of a person with cataract – by simulating its symptoms. This way, viewers were able to experience the loss of visual acuity, a blurry vision, fading colours and a cloudy view first-hand in citylights, that let them see the world with different eyes.

Brand name: Light for the World
Advertiser / client: Light for the World
Product / service: NGO
Campaign name: See the World with Different Eyes
Agency network: BBDO WORLDWIDE
Agency: PKP BBDO, Vienna
Additional company: /
Executive creative director: Roman Sindelar
Creative director: Rita-Maria Spielvogel
Art director: Lukas Hueter, Viktor Egger
Copywriter: Mateusz Tokhzad, Stefan Schager
Designer: Daniel Petter, Laura Weinhofer, Marina Mrvka, Eduardo Lobo
Account director (agency): Jana Wiedemann
Managing director: Alfred Koblinger
Senior planner: Jana Wiedemann
Photographer: Martin Benik (artbuyer.at)
Illustrator: Mladen Penev