“Mir” Coin

Campaign idea

Due to the rapidly developing technologies and digital economy, people are stopping to use cash money. However, there are still situations where cash, and especially coins, is important. Throwing a coin in to the water is a good old tradition that gives people hope to come back to the places they loved in future. «Mir» national payment card launched a unique coin terminal near one of the famous fountains of Moscow, which not only helped to retrieve an old tradition, but also gave an opportunity to help seriously ill children: all profits from transactions were donated to the charity fund.

Brand name: “Mir” Payment Card
Advertiser / client: National Payment System 'Mir'
Product / service: Financial Product
Campaign name: “Mir” Coin
Agency network:
Agency: Isobar Moscow
Additional company: National Payment System 'Mir'
Creative director: Andrey Donov
Art director: Dmitriy Gavrikov
Designer: Andrey Tron
Account director (agency): Maria Ivashutina
Agency producer: Evgeniya Sheveleva – Video Producer
Digital production: Mila Fedorova – Video Production Director
Additional company: Olga Koroleva – Creator Maria Zlobina – Creative Technologies Group Head Anfissa Yakusevich – Account Group Head Anastasia Semenova – Production Director Evgeniya Kartavtseva – Project Manager