Accessbility

Campaign idea

People have no clue how people living with disabilities perceive the world around them. To raise awareness of this fact and OTP Bank’s recent accessibility improvements, that make banking easier for everyone, we launched a campaign - with mute tv spot, blurred banner ads and mirrors and menu written in the Braille system. Beside that we gave useful advice on how the everydays of people with physical disabilities and sensory impairments can be made easier. Through the campaign people became aware of the bank’s recent improvements and learned how they can help.

Brand name: OTP Bank
Advertiser / client: OTP Bank
Product / service: Social responsibility
Campaign name: Accessbility
Agency network: INDEPENDENT AGENCY
Agency: Mito Budapest
Additional company: Cafe Communications
Creative director: Balázs Pőcze
Art director: Tibor Lovas
Copywriter: Bogi Csikó, Péter Babucs
Designer: Bea Magyar, Gábor Böszörményi
Account director (agency): Gábor Nagy
Strategic planner / strategist: Dorottya Dinh
Senior planner: Brigi Csurgó
Photographer: Gergő Antal
Agency producer: Enikő Soós, Csaba László