One Poster For Peace

Campaign idea

Art forms from both Islam and Christianity were brought together to spread the message of peace. We created The One posters to show the similarities between the two religions through their art. Each canvas of unity was inspired by art from churches and mosques around the world. The back of the posters summarizes teachings of both religions. The posters were promoted at peace conferences across Europe and Middle East. The posters show that there’s so much more that unites us than sets us apart.

Brand name: The One
Advertiser / client: Inter-religious Council in Bosnia and Herzegovina
Product / service: Public awareness
Campaign name: The One
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Additional company: Y&R Dubai
Web address: https://www.onebookforpeace.org
Executive creative director: Kalpesh Patankar
Creative director: Ana Sutic, Veljko Golubovic
Art director: Kapil Bhimekar, Igor Milovanovic, Kalpesh Patankar
Copywriter: Sambhav Khandelwal
Designer: Ryan Atkinson
Account director (agency): Marija Bajic
Client account director: Jasmina Nikolic
Media director: Vladan Andjelkovic
Managing director: Zarko Sakan, Dragan Rujevic
Pr director: Branka Conic, Masa Vuckovic
Film production: Prabhilash Purushothaman
Agency producer: Aleksandar Krstic
Digital production: Goran Rudinac, Milan Opsenica, Milos Janjic
Digital strategist: Aneta Nedimovic
Additional company: Lazar Sakan Mirnes Kovac Muhamed Fazlovic Pavle Mijovic