Burn Racist Giga

Campaign idea

Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.

Brand name: Rolling Stone Magazine
Advertiser / client: Rolling Stone Magazine
Product / service: Rolling Stone Magazine
Campaign name: Burn Racist Giga
Agency network: SERVICEPLAN
Agency: Serviceplan Group Italia
Production company: OltreFargo
Executive creative director: Oliver Palmer
Creative director: Pas Frezza, Luca Iannucci
Art director: Max Bratti, Matteo Busti
Copywriter: Vittorio Giannotti
Account director (agency): Ginevra Galletti
Client account director: Alessandro Pierobon
Media director: Vittorio Bucci
Managing director: Alessandro Pierobon
Strategic planner / strategist: Luca Tapognani
Film production: OltreFargo
Director: Tommaso Terigi
Music: Universal - Disclosure
Agency producer: Federico Mazzola, Nicolò Dragoni
Post production: OltreFargo
Post production producer: OltreFargo
Digital production: Plan.Net Italia
Additional company: Marco Pietribiasi of Develon - Web Development Nicola Poggi and Irene Carta of InMediato Mediaplus - Media Planner Camilla Malacarne and Marina De Lazzari of Plan.Net Italia - Social Media Michele Lorenzi of Plan.Net Italia - Digital Partner Guido Smider Sound Designer Franz Ropischer and Lorenz Langartner - Innovation Team Roberto Santorsola - Production Manager