UNHEARD

Campaign idea

In Romania, over 30.000 deaf people are unable to attend any public events or have normal interactions with institutions. They are disconnected and ignored. Mastercard started something priceless and democratized music by creating the first ever fully deaf accessible music festival in Romania. We got famous interpreter Amber Galloway to sign the music at the main stage and also train local interpreters. We started a school in Romania for musical sign language interpretation and partnered up with other brands to increase awareness regarding the deaf community and integrate them into society.

Brand name: Mastercard
Advertiser / client: MASTERCARD
Product / service: MASTERCARD
Campaign name: UNHEARD
Agency network: MCCANN WORLDGROUP
Agency: MCCANN WORLDGROUP ROMANIA
Additional company: MOMENTUM ROMANIA, MCCANN BUCHAREST, MRM//MCCANN ROMANIA
Executive creative director: CATALIN DOBRE
Creative director: COSTIN BOGDAN
Art director: SERBAN MOCANU
Copywriter: ANDREI RUXANDA
Account director (agency): ALEXANDRA PESCARU, DRAGOS VINTU, VALENTIN COMAN, ELENA PAVEL
Client account director: ADA IFTODI