SHOWCASE

The Rite

Awards: Shortlist
Entry code: Z15033GD19
Agency: n/a
Advertiser / client: The Royal Opera House / Culture device
Group:

Campaign idea

When Stravinsky’s the Rite of Spring was first premiered in 1913, its' ground breaking use of ballet composition and choreography was seen as so scandalous a riot broke out. For the 106th anniversary of this piece, Culture device held a 10 week residency at the Royal Opera House, reimagining and reinterpreting this ballet. The first dance troupe - Culture Device is a group comprised solely of extraordinary dancers with downs syndrome.Directed by Adam Csoka Keller, the film presents both the fantastic work of the dancers; and also their views on working in the arts, Spring and having an extra chromosome.

Brand name: Nowness / Culture Devicve
Advertiser / client: The Royal Opera House / Culture device
Product / service: Charity Fund
Campaign name: The Rite
Agency network: INDEPENDENT AGENCY
Agency: n/a
Additional company: Nowness
Production company: Stink Films
Web address: https://vimeo.com/339071838
Art director: Adam Csoka Keller, Masha Reva
Designer: Masha Reva
Photographer: Evelyn Bencicova
Film production: Stink Films
Director: Adam Csoka Keller
Director of photography: Igor Smitka
Music: Igor Stravinskij
Screenwriter: Adam Csoka Keller
Post production: Lucia Kovalova (colorist),Nicola Powell (editor), Enes Gus (visual effects)
Digital production: Lucia Kovalova (colorist),Nicola Powell (editor), Enes Gus (visual effects)
Digital creative: Andrej & Andrej (visual identity)
Event production: Rosie Litterick
Additional company: Executive Producers: Daniel Bergmann, Klara Kralickova, Katie Lambert

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