The Rite

Entry code: Z15033GD19Agency: n/aAdvertiser / client: The Royal Opera House / Culture device
Group: Z Social Good, Z15 Profit social good

Campaign idea

When Stravinsky’s the Rite of Spring was first premiered in 1913, its' ground breaking use of ballet composition and choreography was seen as so scandalous a riot broke out. For the 106th anniversary of this piece, Culture device held a 10 week residency at the Royal Opera House, reimagining and reinterpreting this ballet. The first dance troupe - Culture Device is a group comprised solely of extraordinary dancers with downs syndrome.Directed by Adam Csoka Keller, the film presents both the fantastic work of the dancers; and also their views on working in the arts, Spring and having an extra chromosome.

  • Brand name: Nowness / Culture Devicve
  • Advertiser / client: The Royal Opera House / Culture device
  • Product / service: Charity Fund
  • Campaign name: The Rite
  • Agency network: INDEPENDENT AGENCY
  • Agency: n/a
  • Additional company: Nowness
  • Production company: Stink Films
  • Web address: https://vimeo.com/339071838
  • Art director: Adam Csoka Keller, Masha Reva
  • Designer: Masha Reva
  • Photographer: Evelyn Bencicova
  • Film production: Stink Films
  • Director: Adam Csoka Keller
  • Director of photography: Igor Smitka
  • Music: Igor Stravinskij
  • Screenwriter: Adam Csoka Keller
  • Post production: Lucia Kovalova (colorist),Nicola Powell (editor), Enes Gus (visual effects)
  • Digital production: Lucia Kovalova (colorist),Nicola Powell (editor), Enes Gus (visual effects)
  • Digital creative: Andrej & Andrej (visual identity)
  • Event production: Rosie Litterick
  • Additional company: Executive Producers: Daniel Bergmann, Klara Kralickova, Katie Lambert