Airport

Campaign idea

After returning from WW2, Czech soldiers weren’t celebrated like in other countries. Instead, they were sent to prisons and labor camps by the Communist regime. Together with the National History Archive, we created a campaign to raise awareness about this injustice. We used stories of three real veterans who were prosecuted for their bravery.

Brand name: National History Archive
Advertiser / client: Post Bellum
Product / service: National History Archive
Campaign name: Heroes Unwelcome
Agency network: VML
Agency: Y&R Prague
Additional company: Y&R Prague
Executive creative director: Tereza Sverakova, Dora Pruzincova
Creative director: Marco Antonio do Nascimento, Atila Martins
Art director: Eugen Finkei
Copywriter: Jiri Kirchner
Managing director: Tomas Dvorak
Photographer: Miro Minarovych
Agency producer: Tomas Tomasek
Additional company: Regional Chief Creative Officer: Jaime Mandelbaum, Retoucher: Monika Zahem