LinkMeToo

Šifra: S044GD19Agencija: MCCANN MilanNaročnik komunikacij: As.It.O.I.ONLUS - Associazione Italiana Osteogenesi imperfetta
Skupina: S Activation

Ideja kampanje

We opened LinkMeToo: the first LinkedIn page in Italy that connects disabled people to the world of work. The page hosted interviews and speeches by disabled professionals. Then we brought disabled people with a job aspiration together with disabled professionals who achieved that aspiration. Through the LinkedIn page, companies have been invited to act, participating to the Diversity Day, a special event about job and disability.

  • Ime znamke ali podznamke: LinkMeToo
  • Naročnik komunikacij: As.It.O.I.ONLUS - Associazione Italiana Osteogenesi imperfetta
  • Izdelek / storitev: LinkMeToo - Linkedln content platform
  • Ime kampanje: LinkMeToo
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: MCCANN Milan
  • Druge sodelujoče agencije oz. Partnerji: MEM//MCCANN Italy - Milan
  • Produkcijska hiša: The Family
  • Spletni naslov: https://www.linkedin.com/company/linkmetoo/
  • Izvršni kreativni direktor: Alessandro Sabini - CCO
  • Kreativni direktor: Edoardo Aliata CD/Art - Paolo Maccarini CD/Copy
  • Umetniški direktor: Andrea Gessa
  • Tekstopisec: Andrea Piovesana
  • Direktor projektov: Vera Ebensperger
  • Režiser: Sergej Grguric - Alessandro Palminiello - The Family
  • Producent - agencija: Lorenzo Ulivieri/Executive Producer/The Family
  • Spletna produkcija: Simone Fatone/Motion Designer/3D Artist - MRM//MCCANN
  • Vodja digitalnih projektov: Daniela Calvanico/Creative Content Manager /MRM//MCCANN
  • Druge sodelujoče agencije oz. Partnerji: MCCANN IT : Daniele Cobianchi/CEO,Michele Virgilio/Head of Production,MRM//MCCANN: Marco Basilico Digital Project Manager,Chiara Chiarino/Content Manager,Federica Larocca/Content Manager