LOSEV / Dear Brother

Šifra: Z14004GD19Agencija: Rafineri - IstanbulNaročnik komunikacij: LOSEV
Skupina: Z Social Good, Z14 Non-profit social good

Ideja kampanje

The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema. The film was about a little boy with leukemia whose biggest dream to have a TV at home. Although his older brothers make his dream come true in the end, he can’t wake up from his sleep to see it. Today, with LOSEV, we have the chance to reshoot the final scene and change the ending where big brothers come to home with a TV and wake their little brother up to enjoy it together.

  • Ime znamke ali podznamke: LOSEV
  • Naročnik komunikacij: LOSEV
  • Izdelek / storitev: Charity Organization
  • Ime kampanje: Dear Brother
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Rafineri - Istanbul
  • Produkcijska hiša: FilmPark
  • Spletni naslov: https://www.losev.org.tr/v6
  • Izvršni kreativni direktor: Emre Kaplan
  • Kreativni direktor: Ali Şener, Kerim Gürsel, Doğu Göcük
  • Umetniški direktor: Burçak Beşlioğlu, Faruk Terzi, Özge Ateş, Asya Aydın
  • Tekstopisec: Anıl Tiryaki
  • Direktor projektov: Erbek Onur, Nazlı Elibol
  • Direktor odnosov z naročniki: Üstün Ezer
  • Generalni direktor: Sezin Soylu
  • Strateg: Mert Tuncer
  • Režiser: Bahadır Karataş
  • Producent - agencija: Şafak Serter
  • Post produkcija: 1000 Volt