Happy ending stories

Šifra: Z15004GD19Agencija: Porter Novelli Public Relations BucharestNaročnik komunikacij: Apa Nova Bucuresti
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

Utility services are fundamental to a city, yet invisible and misunderstood. People see the sewer as a black hole that magically makes things go away. Our aim was to get people’s attention and challenge bad habits. We did that through love, the driver with the power to improve bad behavior. The campaign presents three situations that push couples reach the tipping point: throwing hair in the toilet, disposing of cooking oil into the kitchen sink and flushing condoms down the toilet. We created three visual metaphors that depict bad habits as fantasy monsters threatening the life of your loved one.

  • Ime znamke ali podznamke: Apa Nova Bucuresti
  • Naročnik komunikacij: Apa Nova Bucuresti
  • Izdelek / storitev: Public water supply service
  • Ime kampanje: Happy ending stories
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Porter Novelli Public Relations Bucharest
  • Produkcijska hiša: Stay Sharp
  • Kreativni direktor: Ana Balan
  • Umetniški direktor: Tudor Nastase
  • Tekstopisec: Madalina Buhos
  • Direktor projektov: Georgiana Stavarache
  • Direktor odnosov z naročniki: Ramona Dumitru
  • Strateški medijski načrtovalec: Crina Bibicu
  • Generalni direktor: Sorina Mihai
  • Strateg: Florentina Dinu
  • Fotograf: Sorin Nainer
  • Režiser: Andrei Mindru
  • Direktor fotografije: Alexandru Dorobantu
  • Glasba: Daniel Olteanu
  • Post produkcija: Frame Breed
  • Producent post produkcij: Stelian Vasile
  • Druge sodelujoče agencije oz. Partnerji: Producer: Iliana Dumitrache Sound designer: Ovidiu Hardplay