Sebastian is a marketing and corporate communications executive with over 20 years of experience in designing campaigns, shaping strategies and providing C-level counsel for the most respected local and international companies. He is the CEO of MSL’s Polish based in Warsaw. Since 2020 he heads regional offices in the CEE region and oversees every aspect of client businesses in the region.
Through a strong focus on creativity and 360 degrees communications approach, he has managed to develop a series of top-level products allowing him to reach far wider audiences.
He managed local and regional PR policies for some of the top global brands like Netflix, Amazon, P&G, Unilever, Microsoft, Google, IBM, Pernod-Ricard, Samsung, LG Electronics, Skype, OKI, GE Energy, GE Hitachi, Oracle, CANAL+, Wienerberger, Scripps Networks International, Discovery, Nivea and many others.
Sebastian was also a jury member in many Polish and International competitions – in fields of PR, digital and advertising like Cannes Lions, Sabre Awards, Clio Awards, Golden Clips Awards, KTR, Young Creatives.
Currently he is serving as President of the ZFPR, the Polish PR Association.
He specializes in crisis communication management and counsel – being one of the most experienced experts on reputation in Poland.