SECTION WHAT

The key question that the jury will be asking is WHAT is outstanding about communication solution in the chosen form and WHAT is the added value of its’ execution.

In the world of countless messages reaching us through various new media in always new forms, it is more important than ever for traditional media solutions to be great in order to be seen and recognized. The most important question is ‘What?’ Is it a brilliant, never seen before idea? Is it an insightful new angle on a difficult subject? Is it a ground-braking execution and production value? Your entries will be judged following the criteria of the best solution and its most efficient implementation.

The WHAT section primarily focuses on individual works that are moving frontiers in the traditional groups Film, Print, Out of Home, Audio, Digital & Mobile, Design, Innovation and Craft.

GROUP A: FILM

FILM group includes television and cinema advertising as well as films, which are created specifically for broadcasting online and/or via mobile.

CATEGORIES:

  1. Food & Drinks (all foods, including pet food, alcoholic and non-alcoholic drinks)
  2. Home & Electronics (detergents, cleaning products, paints and adhesives, as well as services, home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers etc.)
  3. Health, Beauty, Sport & Fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods, fitness & sport tech, sport watches)
  4. Transport, Travel & Tourism (cars and other vehicles, auto products and services, railways, airlines, taxi and car rentals, driving schools, tourist agencies, hotels, resorts etc.)
  5. Media, Culture & Entertainment (publications, TV stations, radio stations, media time and space, festivals, cinema, concerts, museums, schools, lottery, toys)
  6. Retail & Public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
  7. Communication, Business & Finance (mobile operators, telecommunications, postal and courier services, internet providers, yellow pages, mobile phones, financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
  8. Corporate advertising (advertising building a corporate image; including self-promotion)
  9. Social good (public interest and awareness, environmental awareness, road safety, etc.)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: FILM
TECHNICAL SPECIFICATIONS

GROUP B: PRINT

PRINT group includes advertisements intended for published printed media (newspaper, magazine, etc.).

CATEGORIES:

  1. Food & Drinks (all foods, including pet food, alcoholic and non-alcoholic drinks)
  2. Home & Electronics (detergents, cleaning products, paints and adhesives, as well as services, home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers etc.)
  3. Health, Beauty, Sport & Fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods, fitness & sport tech, sport watches)
  4. Transport, Travel & Tourism (cars and other vehicles, auto products and services, railways, airlines, taxi and car rentals, driving schools, tourist agencies, hotels, resorts etc.)
  5. Media, Culture & Entertainment (publications, TV stations, radio stations, media time and space, festivals, cinema, concerts, museums, schools, lottery, toys)
  6. Retail & Public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
  7. Communication, Business & Finance (mobile operators, telecommunications, postal and courier services, internet providers, yellow pages, mobile phones, financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
  8. Corporate advertising (advertising building a corporate image; including self-promotion)
  9. Social good (public interest and awareness, environmental awareness, road safety, etc.)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: PRINT
TECHNICAL SPECIFICATIONS

GROUP C: Out of Home (OOH)

OOH group includes classic billboards, posters and out-of-home ambient executions as well as non-standard (digital and adapted) solutions.

 

CATEGORIES:

  1. Food & Drinks (all foods, including pet food, alcoholic and non-alcoholic drinks)
  2. Home & Electronics (detergents, cleaning products, paints and adhesives, as well as services, home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers etc.)
  3. Health, Beauty, Sport & Fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods, fitness & sport tech, sport watches)
  4. Transport, Travel & Tourism (cars and other vehicles, auto products and services, railways, airlines, taxi and car rentals, driving schools, tourist agencies, hotels, resorts etc.)
  5. Media, Culture & Entertainment (publications, TV stations, radio stations, media time and space, festivals, cinema, concerts, museums, schools, lottery, toys)
  6. Retail & Public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
  7. Communication, Business & Finance (mobile operators, telecommunications, postal and courier services, internet providers, yellow pages, mobile phones, financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
  8. Corporate advertising (advertising building a corporate image; including self-promotion)
  9. Social good (public interest and awareness, environmental awareness, road safety, etc.)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP C: Out of Home (OOH)
TECHNICAL SPECIFICATIONS

GROUP D: AUDIO

AUDIO group includes traditional advertising on radio stations and paid-for online radio channels as well as audio experience solutions.

CATEGORIES:

  1. Food & Drinks (all foods, including pet food, alcoholic and non-alcoholic drinks)
  2. Home & Electronics (detergents, cleaning products, paints and adhesives, as well as services, home & office furniture, carpets, fabrics, kitchen utensils, Hi-Fi, TVs, cameras, personal computers etc.)
  3. Health, Beauty, Sport & Fashion (pharmacy, OTC, toiletries, beauty products and services, clothing, footwear, gloves, socks, luggage, hand bags and also hairdressers, watches, jewellery, perfume, writing instruments, sunglasses, leather goods, fitness & sport tech, sport watches)
  4. Transport, Travel & Tourism (cars and other vehicles, auto products and services, railways, airlines, taxi and car rentals, driving schools, tourist agencies, hotels, resorts etc.)
  5. Media, Culture & Entertainment (publications, TV stations, radio stations, media time and space, festivals, cinema, concerts, museums, schools, lottery, toys)
  6. Retail & Public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services, etc.)
  7. Communication, Business & Finance (mobile operators, telecommunications, postal and courier services, internet providers, yellow pages, mobile phones, financial & consultancy services, banking, credit cards, insurance, investments, stock exchange, etc.)
  8. Corporate advertising (advertising building a corporate image; including self-promotion)
  9. Social good (public interest and awareness, environmental awareness, road safety, etc.)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP D: AUDIO
TECHNICAL SPECIFICATIONS

GROUP E: DIGITAL & MOBILE

DIGITAL & MOBILE group includes online communications (websites, microsites, banners, social media, etc.), interactive tools, ecommerce and mobile solutions. Entries will be evaluated for their understanding of the modern digital world: impeccable design, execution and outstanding user experience created for all digital media and environments.

CATEGORIES:

  1. Websites, Micro sites and Apps (websites and apps created for a company, brand, product, service, event or person, including microsites, banners, social media, etc.)
  2. Social networking solutions & Community sites (blogs, video-sharing sites and social networking sites with engagement and reach)
  3. Streaming/downloadable creative content and podcasts
  4. Banners and off site advertising (standard and rich media banners, etc.)
  5. Games (promotional games, gamevertising, branded games - not ads for games)
  6. Interactive tools and other digital solutions (creative use of built-in and existing features of a digital device and/or innovative use of AR and VR technologies)
  7. Mobile content (created exclusively for mobile platforms and to be viewed on mobile devices or activated by them)
  8. Ecommerce (consumer engagement and commercial success, payment solutions, optimization and innovations)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP E: DIGITAL & MOBILE
TECHNICAL SPECIFICATIONS

GROUP F: DESIGN

DESIGN group includes visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements), business and promotional design, packaging design and product design. We also welcome digital design in various forms and print design such as calendars, annual reports etc.

CATEGORIES:

  1. Visual identities (brand and corporate logotypes, branding and visual identity systems with at least three elements).
  2. Business and Promotional design (business gifts, promotional clothing, samples, promotional items)
  3. Packaging design (custom made packaging design as well as packaging design for mass produced goods and services)
  4. Product design (product identity expressed through form and function; no concept designs are eligible)
  5. Digital design (website and microsite design, app design, online publications, game design, UX interface design, e-newsletters, banners, webshop design, data visualisation)
  6. Print design (calendars, publications, annual reports, invitations, postcards, seasonal greetings cards, books…)
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP F: DESIGN
TECHNICAL SPECIFICATIONS

GROUP G: INNOVATION

The INNOVATION group welcomes new breakthrough ideas, revolutionary technology, and forward-thinking methods that stem from finding solutions to brand problems. Unique uses of media, new media/platforms/technologies (at prototype/pre-mass production stage), innovative communication forms, interventions in public spaces and spatial solutions and any breakthrough work that reaches beyond other groups and categories will be awarded. The group does not have individual categories.

No categories.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP G: INNOVATION
TECHNICAL SPECIFICATIONS

GROUP H: CRAFT

CRAFT group recognizes creative excellence and brilliant execution in some of the key segments of advertising and communication production process. The awards in this group promote best practices in order to set craft standards of the business higher than expected.

CATEGORIES:

  1. Best Storytelling (TV, radio, print, digital)
  2. Best Cast (TV, radio, print, digital)
  3. Best Direction (TV, radio, digital)
  4. Best Cinematography (TV, digital)
  5. Best Editing (TV, radio, digital)
  6. Best Use of Music (TV, radio, digital, OOH; original or adapted)
  7. Best Art Direction (TV, print, digital, OOH)
  8. Best Photography (print, digital, OOH)
  9. Best Typography (TV, print, digital, OOH)
  10. Best Illustration (TV, print, digital, OOH)
  11. Best User Experience (UX)
  12. Best Use of Technology
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP H: CRAFT
TECHNICAL SPECIFICATIONS