Bojana Fajmut completed her studies in industrial design. She upgraded her 20-year knowledge as a creative and art director at Dentsu Tokyo-Japan agency, McCann Erickson agency, and J. Walter Thompson agency and as a sole trader with an MBA business school.
She combines the power of empathy, analytics, and creativity. For the past five years, she has cooperated with the company IDEO, a leader in human-centered innovation and design thinking and became the founder of the newgeneration.si the C4RD - Center for research and design.
Bojana has received more than 50 international awards worldwide for her work: Best of Bests CRESTA Awards, New York Advertising Festival, CLIO, London International Awards, Red Dot, EPICA, FIEA, MIAF, ARC, Golden Drum, etc etc..
Her work has been published in the New York Times, Graphis, ADweek, Lurzer's Archive, Creative Advertising – Ideas and Techniques from the World's Best Campaigns, where the basic creativity chapter begins with her works. She was a member of the juries at the New York Advertising Festival, Cresta Awards, and SOF. She was also a speaker at the Golden Drum Festival with the topic titled New Media.