Carla is Head of Creative Works at Google in Italy, leading a multidisciplinary team of inspiring talents that take the most of creativity, tech and media developing long lasting relationships with clients and partners and increasing their business.
Originally from Argentina, Carla brings more than 19 years of creative industry experience working with global top leading brands. She began her career in Wunderman, then she joined Young & Rubicam and finally Gruppo Roncaglia where she pushed the teams to create innovative campaigns that allowed brands to create unique experiences for their customers. She has been a jury member in various national and international awards such as Cannes Lions, eurobest, New York Festivals, ADCI and others. She is part of iF! Italians Festival committee, Italy’s most important festival of creativity.