Moti Rubinstein is Creative Director and Head of Design at ACW - GREY Tel Aviv, where he leads major creative Israeli campaigns.
Over the last decade, he took part in some of the most talked about campaigns in Israel, some of them won many international awards.
Since 2007, he has been a creative director of Israel's leading talents, with the mission to create daring and innovative creative work.
He specializes in understanding the business challenges of the client side and managing people of different disciplines.
He works with a wide range of leading brands like Procter & Gamble - Gillette, Fairy, Bezeq, pelephone, similac and Shufersal.
Over the past three years, Moti has been a senior lecturer at the WIZO Art College where he has set up a visual communications program, that teaches students to collaborate with leading international start-ups.