Blake Price

Vice-President Marketing & Artist Partnerships, Universal Music Group for Brands, UK

Blake Price is Vice-President of Marketing & Artist Partnerships at Universal Music Group for Brands (UMG for Brands), empowering brands to connect with the world of culture and entertainment. He has established significant creative partnerships with some of the world’s leading names in music, including Taylor Swift, Maroon 5, Katy Perry and many more.

Before joining UMG for Brands, Blake was Marketing Director for Universal Music in his native Australia, where he led a team of marketers to achieve numerous #1 chart-topping albums and singles, as well as multiple ARIA Awards (the Australian equivalent of the Grammys).

Prior to Universal, Blake also worked at Warner Music and Sony, with roles spanning across digital marketing and advertising, PR and social media.

Blake was a founding board member of LGBTQ+ music industry collective, Pride In Music. He is passionate about politics, mental health and wellbeing, and his dog Kelly Barkson.

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