Elina is a former marketing director, who just jumped to the other side of the table and now works as CEO of the independent Finnish advertising agency Sherpa. She has a long background of marketing, including sales, brand, performance and event marketing, insight, PR and media. She has been in charge of several successful, high-profile marketing concepts, making her a household name among Finland’s marketing professionals.
Elina is motivated to push the role of marketing in business and the role of creativity in marketing. Just like Sherpa’s as an agency, Elina’s work is based on strategically strong insights that can be used for new thinking and for finding new paths to help the client reach the top.