Fernando Machado
Chief Marketing Officer, Activision Blizzard, USA
Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
As a Global CMO at Restaurant Brands International, Fernando’s focus was on infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
In April 2021, Fernando took the role of Chief Marketing Officer at Activision Blizzard, one of the largest game companies in the world developing and publishing franchizes like World of Warcraft, Call of Duty, Diablo, Candy Crush...
