Gabriela Lungu

Global Creative Director, VMLY&R Commerce and Founder, WINGS Creative Leadership Lab, UK

Gabriela Lungu is Global Creative Director at the creative commerce agency VMLY&R Commerce, based in the UK. She is also the founding partner of WINGS Creative Leadership Lab that helps companies elevate their creativity through training and workshops.

She has been working for more than 20 years in the creative sector for top firms in advertising, PR, digital and social, experiential and activation, in different countries and cultures.

She is a multi-award-winning creative director, and a creative entrepreneur, building an agency from scratch, growing it to become one of the most awarded agencies of its kind, and then selling it to Publicis Groupe in 2013. She was UK & EMEA CCO for Weber Shandwick, and Creative Partner for Airbnb at TBWA/London, to mention just some of her most recent roles prior to VMLY&R.

Gabriela is often invited as a speaker and moderator at major international and local industry events (such as Cannes Lions School, D&AD Academy or the Festival of Marketing), and to judge A-list competitions; she was Jury President for Clio Awards, Dubai Lynx and Eurobest, and has been part of the juries of Cannes Lions, D&AD, EFFIE UK, Campaign Big Awards, Ad Stars, Luerzer's Grand Slam etc.

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