Melanja Korošec

Global Brand Director, Elan, Slovenia

Melanja Korošec is a true believer in the power of the brand and desire for outstanding products, incorporating both in managing a global brand on international business arena.

In her fast-paced career, Melanja became Brand Director of Elan Group before the age of thirty-five, following a successful career as Head of Product Development, and Brand Manager of W Studio - a product category dedicated to developing the best ski equipment for female skiers. She is an expert in strategic global product development, design and marketing and their influence on the modern ski business and their role in business development.

Aside from her everyday work, she is also a strategist and speaker, informs her audiences about the latest developments in strategic business development, focusing on creating integrated and experiential product designs and marketing solutions that build the brand, complement the business, protect nature through a sustainable approach, and shape the future of brands. In recent years, she has been an integral part of the Elan team, winning major industry and design awards such as the ISPO Gold Winner Award, Plus X Awards, Red Dot Best of the Best Award, Big See Product Design Award, Grand Prix Award, Gold National Innovation Award from the Chamber of Commerce and Industry of Slovenia, and many others.

A former professional skier and youth world champion in telemark skiing, Melanja is passionate about untouched nature and the wilderness of the mountains, both of which are a source of inspiration for her work.

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