Jyrki started his career as an art director working for various digital agencies in Finland. Before co-founding United Imaginations Jyrki has led creative teams at TBWA, Ogilvy, Accenture Digital and McCann.
Jyrki is passionate about helping organisations on their path towards a more sustainable and equal future. He's known for his ability to creatively connect brands and companies in culture, societal conversation and inclusive and sustainable progress.
Jyrki's work has won numerous national and international awards, including several PR Lions, a category he considers closest to his heart. In 2021 he was honoured to be among the 100 most creative people in the world by Adweek.