Jyrki started his career as an art director working for various digital agencies in Finland. Before joining TBWA\Helsinki he led creative teams at Taivas Ogilvy, Accenture Digital and McCann.
During his 20+ years in creative industry Jyrki has worked with Nordic's biggest brands and various international clients ranging from renewable energy and materials manufacturing to healthcare and media.
Jyrki is passionate about helping organisations on their path towards a more sustainable and equal future. He's known for his ability to creatively connect brands and companies in culture, societal conversation and inclusive and sustainable progress.
Jyrki's work has won numerous national and international awards, including several PR Lions, a category he considers closest to his heart. in 2021 he was honoured to be among the 100 most creative people in the world by Adweek.