Kerstin “Kessu” Raidma

Creative Director, Tabasco, Estonia

After practicing a rock 'n' roll lifestyle, life had other plans for her. 19 years ago, she found her true calling in advertising as a creative, and as they say, the rest is history. Remarkably, she has dedicated 14 years to one agency - Tabasco. Their trophy cabinet? Overflowing with awards. When she’s not winning them, she enjoys rewarding others as a jury member. In her spare time, Kerstin dedicates herself to educating the next generation of advertising talents as an advertising and branding lecturer at the Estonian Academy of Arts.

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