Adriana Pascan

Chief Creative Officer, Leo Burnett Bucharest/Carre Noir Bucharest, Romania

From sketching blueprints to crafting brand stories, Adriana’s journey from an architect to an art director, then to a creative director, spans over 20 years. Her career is a blend of creativity, uncompromised craft, and a knack for innovation in advertising and branding.

Adriana’s professional path began at McCann Romania, where she led as Head of Art Directors and Group Creative Director. In 2018, she pivoted to Publicis Groupe, and in 2022, Adriana became Chief Creative Officer at Leo Burnett. One year later, her role was extended to the branding and design agency of the group, Carre Noir Bucharest.

She’s designed impactful campaigns and communication products for top-tier clients, earning recognition at Effie, New York Festivals, Eurobest, IAB MiXX, and Golden Drum.

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