Eduard Piños

Head of Digital Transformation, Optimist, Czech Republic

Eduard is a digital marketing expert & strategy consultant with multidisciplinary skills and more than 17 years of experience from the wider European region and South East Asia. He spent most of his time at famous agencies such as Leo Burnett, Ogilvy, and BBDO. For the last 2 years, he is with a German-American independent agency Optimist working on global accounts in various leadership digital roles. Besides others, he created social media, digital, and campaign strategies for some of the world's most famous brands such as Samsung, T-Mobile, Tesco, Hilton, HSBC, Mastercard, IBM, and ŠKODA in CEE, APAC, and global markets. Eduard has received multiple Effie awards including a Gold Effie for the Czech national covid-19 vaccination campaign which he initiated and created a strategy for as a volunteer. While focusing on data and research-driven insights he always has in mind the human behavioural patterns and cultural references which he always takes into considerations when producing creative briefs or brand and performance strategies.  

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