Evgenia Arabkina

Executive Creative Director, Serviceplan Russia, Russia

Evgenia Arabkina has worked in advertising for more than 15 years. In the past she has worked in different international networks and a set up agency which focused on the wellness and social responsible advertising. Evgenia now develops integrated creativity within Serviceplan Russia.

With her extensive FMCG experience, combined with digital and wellness expertise, she was the leader of Durex global communication development and other global health brands. Evgenia Arabkina has won multiple awards including Art Directors Club Europe, Golden Drum, Effie awards, Red Apple, Ad Black Sea, White Square and Young Lions Russia. She believes that in order to incite change you should put passion into your creative ideas.

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