Luka started his career at Pristop as a Copywriter. Later, he worked as a Creative Director at GREY Ljubljana for several years. Now, he oversees creative talent and ambitious clients at SHIFT Ljubljana as the agencies' Executive Creative Director.
He has been in the storytelling business from age 7, when he wrote his first story about a dog detective, and has been in the advertising business for over a decade. As a true crime enthusiast, he loves solving riddles – during the day mainly in the form of advertising briefs.
He was named Slovene Creative Director of the year in 2019, 2020, and 2022. In addition, he has won numerous local, regional, and international awards, such as Eurobest, ADCE, Golden Drum, Euro Effie, and many others.
Luka was the jury president of the Slovene national festival in 2022 and is regularly a jury member of numerous regional and international festivals.