Michele Picci
Group Chief Creative Officer, VML, Italy
Grand Prix winner at Cannes Lions, Clio, Clio Entertainment, New York Festival, One Show, Eurobest, Golden Drum and LIA, Michele began his career in 2007 with creative roles at Lowe, JWT and later Havas.
In 2011 he joined Publicis as Associate Creative Director to play a pivotal role in cultivating the agency's reputation as a creative powerhouse, culminating in the successful acquisition of the Heineken global account.
In 2015 Michele move to DLV BBDO as Creative Director to promote a culture of innovation and experimentation that leads the creative team to prototype the first "pregnancy test for men" and the agency to win its first Clio in history.
He returned to Publicis in 2017 to contribute to the agency's digital transformation and expand its creative offerings, taking him to the helm of Sky and later of Netflix account as Executive Creative Director.
In 2021 he joined Amazon to serve as Senior Creative Director for Prime Video EU to promote movies and tv shows like The Boys, Peripheral and LOL which lead him to design ideas such as "Staraoke", the first karaoke in the sky, which has soon become Amazon's most awarded idea to date.
In 2024 Michele move to WPP where he currently holds the title of Group Chief Creative Officer for VML Italy.
In 16 years, he served as a juror at the major advertising festivals including Cannes Lions and featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records.
