Chosen by Adweek as one of most creative people in the world in 2018, Pancho was appointed Partner and Global Chief Creative Officer of DAVID after a successful past with LOLA MullenLowe and only a month of starting his own agency MAD.
In his first two years leading the company, DAVID Miami achieved a historic triple crown: being named Agency of the Year at the One Show, the D&AD and the Clios the same year. Also, the newly opened DAVID Madrid became one of the most awarded agencies in the world, with the Stevenage Challenge winning 3 Grand Prix and a Titanium lion in Cannes.
And it’s not the first time this happens. He also helped his previous agency LOLA MullenLowe become Best Agency in Latin America four times and the 4th most awarded agency in the world in 2018.
During his career, he has led the work for popular brands like Burger King, Netflix, Budweiser, Magnum and created the most talked about campaign during the last world cup in Russia, Hidden Flag.
Awarded his first gold lion as a trainee, at age 22, Pancho totals 112, including 4 Grand Prix and a Titanium lion. Plus, a Black Pencil for the celebrated Moldy Whopper campaign, 59 Grand Prix and over 720 awards from some of the most recognized festivals in the world, including the Effie, Clio, D&AD, One Show, amongst others.
Most recently, he was nominated for CCO of the Year in North America by Ad Age and DAVID Madrid was named International Agency of the Year in 2022. He is member of Ogilvy’s Creative Council.