Pauline is an awarded Art Director with over 10 years of experience in the design and advertising field.
She believes in design without borders and has really taken advantage of the world being our oyster. Initially born in Estonia, she started her journey from England, where she studied Visual Communication and fell in love with conceptual thinking. After trying out different mediums of design in different parts of the world, she found her true passion within advertising.
Currently, she works as an Art Director at hasan & partners in Helsinki, helping big and small clients with creative solutions. In her spare time, she enjoys creating quirky, fun and colourful illustrations from her own label PauPau Design.
Generally, in her work she likes to stand for something – fight injustice or fix a problem. This year she has fought for same-sex couples, freedom of love, female power and natural beauty amongst others.