Yasmina Baz

Regional Creative Director, Leo Burnett Beirut, Lebanon

Born in Beirut, Yasmina completed her Master’s degree in advertising in 2003. She joined Leo Burnett’s Beirut office the following year as an art director.

Her work has spanned a variety of categories and industries ever since, from P&G Beauty and Feminine care brands across the CEEMEA and Latin America markets, to banking, luxury and fashion brands as well as NGOs.

Her campaigns have been recognized at prestigious award shows like Adfest, Cannes Lions, Facebook Awards, ADC, Cresta Awards, Golden Drum, New York Festivals, Dubai Lynx and Cristal Europe.

An illustrator at heart and avid comics reader, Yasmina has taught at the Académie Libanaise des Beaux-Arts (ALBA) for several years.