Mihai was accused of cultural vandalism and he’s ok with that. He believes that artisans are the ones who will save advertising. Mihai tries to practice his trade as a copywriter, creative director, maker and raconteur.
Merits include: Cannes Lions, One Show, Effie and Perfect Strangers On The Train Talking About An Ad He Just Made.
After working for Leo Burnett and Publicis he went on to MullenLowe. In his recent exploits Mihai almost got the cover of Lürzer’s Archive, a first for a Romanian ad. Too bad it was changed two days before print with Nike’s Kaepernick. Thanks a lot, Trump!