Sašo Petek

Creative Director, Agencija 101, Slovenia

Sašo has sailed into advertising 12 years ago and is now one of the most awarded creatives of his generation in Slovenia.

He has worked for the biggest Slovenian advertising agencies on local and regional campaigns for more than 60 national and international brands. Throughout his career, Sašo has won more than 100 awards and honours for creativity and effectiveness at national, regional and international festivals, such as Clio, Cannes Lions, Golden Drum, European Excellence Awards, Effie, Slovenian Advertising Festival – SOF, BalCannes and SEMPL, to name a few.

He holds a Bachelor’s Degree in Psychology and is thus eager to help clients through the mass psychotherapy in order to strengthen their relationships with brands, services and products. Sašo is a proud father of 2 lovely daughters who also play an instrumental role in detecting the emotional impact of his campaigns.