Dagmara Witek-Kuśmider

Chief Creative Director, Publicis Worldwide, Poland

Dagmara Witek-Kuśmider is an award-winning Chief Creative Director at Publicis Worldwide Poland. She is the vice president of the K.I.D.S. Children Hospital innovators' Club Foundation.

Dagmara leads teams of 36 creatives and designers working in an agile structure of Publicis Worldwide Polska: Publicis Poland, Publicis Lion and Publicis Health.

She is the author and co-author of campaigns that have won awards for creativity and effectiveness at many international festivals. She won the Cannes Lion, Gerety Awards, Eurobest, Cresta, Golden Drum, Comprix, KTR, Innovation, Mixx Awards Europe, Golden Eagles, Golden Arrow and several Effie Awards. 

She has developed cocampaigns for the biggest brands, including PG (creative HUB for Europe), Prudential, BNP Paribas, Nestle, Renault, Sanofi, Maspex, PGE, PKP Intercity, Orange, Coca Cola, Kompania Piwowarska, MTV, Netflix, Garnier.

She has been a part of the advertising community for 20 years.

A graduate of Polish Philology at Warsaw University and Master of Management at HCE in Paris and Warsaw School of Economics, she perfectly combines creativity with a business perspective.

Dagmara is the initiator and the Vice President of the K.I.D.S. Children Hospital Innovators' Club Foundation, which helps paediatric institutions transform into hospitals of the future, thanks to new technologies and know-how from business.

She is a diversity ambassador; she helps entrepreneurial women start their own businesses as a mentor in the Business in Women's Hands programme and has worked with the Business Leaders Foundation.

In her personal life, she is the mother of two sons. She also loves skiing, good books and new technologies.

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