Tijana Popović

Chief Executive Officer, GroupM, Serbia

Tijana started her career in media in 1993 in Prague starting as a media planner, strategic planner and media director across array of international clients and sectors. In 1999 Tijana continued to her career in Kiev to head the leading international media group for the following four years expanding experience across wider range of global players and business management.

From 2003 Tijana moved to Belgrade to set up and head for the following 12 years IPG’s affiliate offices across the ADBA region.

In 2016 Tijana has joined WPP to establish GroupM and GroupM media agencies in Serbia, BiH, MNE & NMAK markets. 

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