[TALK] The Last Ever Issue - transforming a narrative about women in Poland

18.10.2019 10:30 - Cristoforo Colombo Hall, Mind Hotel Slovenija

Ewelina and Dawid will present the case study of „The Last Ever Issue”, a campaign for Gazeta.pl / BNP Paribas and Mastercard that won the first Cannes Lions Grand Prix ever given to Poland.

Awarded with 5 lions this year (including Titanium), this project is a vivid example of culture-shifting creativity. Come and listen to what happened to the longest running Polish porn magazine after it was bought out by VMLY&R Warsaw.