Don’t close your eyes!

Creative idea

Violence that children are exposed to in the online world is on the constant rise. The lack of attention from their immediate surroundings is one of the main causes of this alarming trend, which is often overlooked. m:tel, as one of the largest telecom and cable operators in Bosnia and Herzegovina, decided to send a clear message. Internet, social networks, TV content ... everything that m:tel provides to it’s users should not become an excuse for the lack of attention that those who are most vulnerable deserve.

Brand name: m:tel, Bosnia & Herzegovina
Advertiser / client: m:tel, Bosnia & Herzegovina
Product / service: telecommunication
Campaign name: Don’t close your eyes! Protect the children on the internet.
Agency network: INDEPENDENT AGENCY
Agency: Aquarius Group, Banja Luka
Media agency: FREQUENCY MEDIA
Additional company: Aquarius
Production company: Visual Infinity Production
Web address: https://aquarius.ba/
Agency chief executive officer: Brankica Janković
Creative director: Aleksandar Živanić
Copywriter: Aleksandar Živanić
Client account director: Neda Janjetović
Photographer: Želimir Križov
Film production: Visual Infinity Production
Director: Aleksandar Kerekeš
Director of photography: Aleksandar Kerekeš
Music: Ljubiša Ćetojević
Screenwriter: Aleksandar Živanić
Agency producer: Dragana Đedović
Post production: Visual Infinity Production