Scars

Creative idea

'In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet.

Brand name: IOAS
Advertiser / client: IOAS
Product / service: IOAS
Campaign name: Scars
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Chief creative officer: Andreas Grigoriadis
Creative director: Giannis Sorotos, Dimitra Andrikopoulou
Art director: Panos Nouveloglou
Copywriter: Dimitra Andrikopoulou