Coca-Cola Equalizing Boards

Creative idea

We witnessed a competition in Euro 2024 that we have never seen before: The fans were using signs saying that their meal is better than the other’s. This became a trend and got spread to all fans. And given that Coca-Cola has always been bringing people together, this could not be an exception… Especially when there is food in it… We have prepared our own signs saying that both meals are better with Coca-Cola and used these signs to hijack fans’ signs in the stadiums.

Brand name: Coca-Cola
Advertiser / client: The Coca-Cola Company
Product / service: Coca-Cola
Campaign name: Coca-Cola Equalizing Boards
Agency network: VML
Agency: VML Istanbul, WPP Studio X
Additional company: WPP Studio X
Web address: https://www.instagram.com/stories/highlights/18054473839740596/
Agency chief executive officer: Özlem Öğüt
Executive creative director: Mehmet Güven, Arkın Kahyaoğlu
Creative director: Daniyal Talat, Erdem Güler, Renan Erdener
Art director: Ali Eroğlu, Gökhan Gör
Copywriter: Cem Yolal (Group Head), Anıl Köz (copywriter)
Designer: Selver Yılmaz (Group Head), Yusuf Çelik (art director)
Account director (agency): MJ Butler, Berrak Deniz Güven, Ceren Kristina Saraçoğlu