Twitch Game Changer
Creative idea
On Twitch, streamers read out loud the donations they receive during live broadcasts. We turned this into a hacking campaign. First, we opened special Twitch accounts for McDonald’s menus. Then, we hacked the streamers by donating the menu price. And we got our advertisiment in front of millions of people for just the price of a menu. We made a delicious Twitch collab. And they didn’t even know about the collab. A super low-cost idea for such a popular media.
Brand name: McDonald's
Advertiser / client: Irem Kara
Product / service: FMCG
Campaign name: Twitch Game Changer
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Chief creative officer: İlkay Gürpınar
Executive creative director: Volkan Karakaşoğlu
Creative director: Mesut Koçarslan
Art director: Gizem Serçe
Copywriter: Mustafa Pamuk
Account director (agency): Çağla Yalçınkaya
Post production producer: Mert Adabaş
Additional company: Managing Director: Tuğyan Çelik
Deputy Managing Director: Ömer Üstündağ
Account Supervisor: Bediz Saylam
Creative Director: Serdar Güngör
Creative Group Head: Orkun Süslü
Futurevoice: Erkan Cigit
Video Motion: Ozan Üren
Voice design: Yiğit Okyay Pekdemir
