IT'S NOT OVER UNTIL WOW

Creative idea

We highlighted the production's superpower — the ability to work hard on every single detail to achieve the best results. This led to the birth of the brand's new philosophy — 'IT'S NOT OVER UNTIL WOW'. The main visual element of the identity is the crossed-out star — a symbol of the eternal pursuit of perfection, which doesn't really exist. Therefore, this movement towards 'wow' will never cease. Moreover, the star is highly versatile; it can transform into any object resembling its shape and serve various purposes, such as an individual object, texture, or image container.

Brand name: NO STARS
Advertiser / client: NO STARS
Product / service: Production company
Campaign name: IT'S NOT OVER UNTIL WOW
Agency network: INDEPENDENT AGENCY
Agency: SHOTS, Kyiv
Agency chief executive officer: Alina Storozhenko
Creative director: Peter Storozhenko, Stanislav Kachanovsky
Art director: Fedir Boyko
Copywriter: Anna Zaporozhchenko
Designer: Mykhailo Polyvanov, Viktoriia Nezhynets
Account director (agency): Marina Martynova
Agency producer: Anna Verhai