Am Wörthersee

Creative idea

To reignite media attention for Lake Wörthersee, once iconic due to the '90s TV series „Ein Schloss am Wörthersee“, we produced a fake trailer for a non-existent mini-series. This bold PR stunt aimed to revitalize the region's fame and succeeded spectacularly, generating 62 million media impressions, €2.8 million in media value, and 2 million views in just 2 weeks. The Buzz sparked international speculation, captivated major production houses and streamers, boosted our client’s awareness, reached new audiences, and rejuvenated the region’s image—if that’s not creative and innovative communication, what is?

Brand name: Region Wörthersee - Rosenthal Tourismus GmbH
Advertiser / client: Region Wörthersee - Rosenthal Tourismus GmbH
Product / service: Wörthersee Tourism Board
Campaign name: Series Trailer - Am Wörthersee
Agency network: INDEPENDENT AGENCY
Agency: Lensecape Productions / Ager & Gumpenberger OG
Media agency: Hansmann PR
Digital agency: Hansmann PR
Production company: Eutopiafilm, Lensecape Productions
Web address: https://www.youtube.com/watch?v=AFYeTo64cNg
Agency chief executive officer: Stefan Ager, Andreas Gumpenberger
Chief creative officer: -
Executive creative director: Stefan Ager
Creative director: Stefan Ager, Patrick. R Neubäck, Andreas Gumpenberger
Art director: -
Copywriter: Patrick R. Neubäck
Designer: -
Account director (agency): Marcel Brunnthaler
Client account director: Roland Sint
Media director: Denise Palik, Greta Edler
Strategic planner / strategist: Marcel Brunnthaler
Senior planner: Tobias Pützer
Pr director: Marcel Brunnthaler
Photographer: Daniel Gollner
Illustrator: Mathias Obmascher
Film production: Bernhard Holzhammer
Director: Patrick R. Neubäck
Director of photography: Moritz Uthe
Music: Wolfmother - Joker and the Thief (Score), Boris Fehringer (Sounddesign)
Screenwriter: Patrick R. Neubäck
Agency producer: Stefan Ager, Andreas Gumpenberger
Post production: Eutopiafilm, ViennaFX (Colorgrading), Christian Stanzel (VFX)
Additional company: Edited by: Franco Marco Avi & Jonas Wenzl Sound Design & Mix: Boris Fehringer Production Design: Alexandros Girginer Costume Design: Michaela Haag VFX Supervisor: Christian Stanzel Special Effects: Brandhofer SFX Produced by: Stefan Ager, Andreas Gumpenberger & Bernhard Holzhammer Unit Production Manager: Jeanette Ziemeck 1st Assistant Director: Sebastian Hellinger Gaffer: Robert Mayr Grip: Florian Daubeck Color: Lee Niederkofler