The Day A Country STOOD Still

Creative idea

National Delay Day, an anti-speeding initiative, postponed live events nationwide, encouraging people to slow down both in their lives and on the road. We delayed the world-famous Prague Astronomical Clock for the first time in 600 years, followed by delaying other major events like the national football cup semi-final match, a National Theater play or university classes. This earned the campaign media space worth 10 million EUR in just one week to help spread the message “Slow down before it's too late” to 7.5 million people in a population of 10 million.

Brand name: Czech Insurance Association
Advertiser / client: Czech Insurance Association
Product / service: Czech Insurance Association
Campaign name: National Delay Day 2024
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Additional company: Hero & Outlaw
Web address: https://www.13minut.cz/
Agency chief executive officer: Jan Binar
Chief creative officer: Leonard Savage
Executive creative director: Martin Svetlík
Creative director: Vítězslav Štrobl, Aleš Brichta, Joey Tehranian
Art director: Tereza Víznerová, Mario Poor
Copywriter: Michal Mikeš
Account director (agency): Michal Míka
Client account director: Stanislava Vyhlídalová
Media director: Jan Suda
Managing director: Ivo Půr
Pr director: Denisa Ladka Morgensteinová
Agency producer: Jitka Baldwin
Additional company: Account Manager: Bára Divíšková Web Developer: Tomáš Kysel Social Media: Monika Šindelářová, Tomáš Tancer Media & Channel Specialist: Daniela Klapálková Communication Executive: Dany Rotkovský Creative Excellence Manager: Alice Reindlová Global Creative Product Director: Carmen Bistrian CCO, Europe: Adrian Botan Global CCO: Javier Campopiano Creative Director, CEE: Catalin Dobre PR Specialist: Daniela Kalinová, Noemi Krausová