Long day
Creative idea
Once a year we have the looongest day. Silpo decided to do something special and offer its customers the following: 'Looong day – long discounts'. In order to realise our plans, we needed an orchestra, looong-winded words, unique rhythm and beat for each product. The main creative idea of the video was reproduction of a real concert with a choir on stage, conducted by Mark Kutsevalov, a Ukrainian comedian and blogger. This is very significant because Mark, in addition to making people laugh, also walks looong distances of 850 kilometres, so there is no way on a long day without him.
Brand name: Silpo
Advertiser / client: Silpo
Product / service: Silpo
Campaign name: Long day - long discounts
Agency network: INDEPENDENT AGENCY
Agency: Patsany agency, Kyiv
Creative director: Dmytro Yatsina
Art director: Yulia Nagorna
Copywriter: Yulia Ivakivna
Managing director: Natalya Serbniuk
Director: Mariia Kharchenko
Director of photography: Vlad Penkov
Music: Mama in the kitchen
Additional company: Valentyn Kondratiuk—Executive Producer
Ulya Snitko — 1AD
Valeriia Koval — Set Designer
Vladyslava Kiselova — Producer’s assistant
Inokentii Zapotochnyi — Gaffer
Danil Sikachinsky — Playback
Artem Ostrivnyi — UPM
Vlad Foris — Dolly
Serhii Zakrevskyi— 1AC
Ilya Petrychenko — Sound
Christina Zelyukina — Motion designer
Serhii Duzhykh — Sound
Ilona Lystopad — Style
Alina Lapa — MUA
Oleksandr Pylypenko — Casting
Mykola Vasylchenko —Administrator
Mykhailo Shevyryov — Editor
