DIMES Cool Lime Mix - More Than It Looks

Creative idea

Last year, DIMES redefined the concentrated beverage market in Turkiye with the Cool Lime Mix. So, we aimed higher! AI is popular, it can create almost anything, but it can't feel. That's the core of our 'More Than It Feels' campaign. No one had centered a campaign from this point of view. We launched with a fake AI-generated film, sparking interaction as people criticized its lack of reality. We responded with, 'You’re right. Feeling and reality are everything!' and then released the real film—a cinematic masterpiece highlighting the contrast between AI's fake moments and genuine life experiences.

Brand name: DIMES
Advertiser / client: DIMES
Product / service: DIMES Cool Lime Mix
Campaign name: DIMES Cool Lime Mix - More Than It Looks
Agency network: INDEPENDENT AGENCY
Agency: Reklamania Creative / Istanbul
Production company: CO/OP Istanbul
Web address: https://youtu.be/xk22-1idcKk?si=tCNWvpGdtBZ98ftG
Agency chief executive officer: Yalkin Yel
Chief creative officer: Simge Hekimgil
Creative director: Recep Murat Karakas
Art director: Melisa Cosgun
Copywriter: Can Aktas
Designer: Sahin Ozer
Account director (agency): Selcan Elitas
Client account director: Duygu Suleymanoglu, Merve Keten, Ezgi Ozyildirim
Film production: CO/OP Istanbul
Director: Nima Bank
Director of photography: Firat Lita Sozbir
Music: 25m2 & Goksel Ipekci
Agency producer: Hakan Ficici
Additional company: Ozkan Aksular, Ebru Ayan, Seza Koreken Yalcinkaya, PRactice Communication Management, Mediamarcom