Real estate - for birds

Creative idea

Otpotthon.hu property portal decided to help birds that have been made homeless by environmental destruction. But how do we win people to the cause who have become almost immune to similar messages? Target and reach those who can most identify with the problem: people searching for their own new home on otpotthon.hu. So we placed a fake 'real estate ad' offering a birdhouse on the property portal. The ad drew attention to the problem and directed the user to the webshop where they could buy a birdhouse. The campaign also included traditional online advertising, OOH and generous donation.

Brand name: otpotthon.hu
Advertiser / client: OTP Otthon
Product / service: Services
Campaign name: Real estate - for birds
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Budapest
Media agency: Café Reklám Zrt.
Creative director: Marci Kenczler
Art director: Alpár Főcze
Copywriter: Zsolt Lázár
Account director (agency): András Gerlinger
Media director: Márta Hornai
Managing director: Zoltán Simon
Strategic planner / strategist: Boglárka Ónody
Senior planner: Kitti Solymos
Director: Péter Marton