GastarbAIter

Creative idea

GastarbAIter is an AI-powered informational tool that leverages OpenAI technology to process Slovenian labor legislation documents. Available through a free online platform, it allows users to ask questions about working in Slovenia in 92 languages and receive immediate responses in their own language. Launched quickly following the AI surge in 2023, we have since focused on connecting with our target audiences through direct and creative campaigns. Our approach covers a range of touchpoints, utilizing tactics from guerrilla marketing to creative use of media.

Brand name: Counseling Office for Workers
Advertiser / client: Counseling Office for Workers
Product / service: Web tool
Campaign name: GastarbAIter
Agency network: INDEPENDENT AGENCY
Agency: AGENCIJA 101
Digital agency: Agencija 101
Web address: http://www.gastarbaiter.si
Agency chief executive officer: Dino Zupančič
Chief creative officer: Matjaž Germ
Creative director: Matjaž Germ
Art director: Miha Grobler, Primož Kos
Copywriter: Tit Lončar
Designer: Edo Nasufović
Account director (agency): Klavdija Trček
Client account director: Goran Lukić
Managing director: Dino Zupančič, Peter Vidmar
Strategic planner / strategist: Uroš Svenšek
Digital production: Kristina Zidar (producer), Jan Zidar (developer)
Digital strategist: Uroš Svenšek
Digital creative: Uroš Svenšek
Additional company: Minela Jelečević (account manager), Matic Strgar (video), Aleš Vrbančič (designer), Maruša Pajer (assistant), Jan Zavratnik (digital advertising specialist)