Chat SkiPT

Creative idea

Even tourists are turning to AI chatbots to research information about their holiday destinations. This way they totally miss out on what makes holiday in Austria so special: the Austrian charm and human interactions. That’s why the Austrian National Tourist Office launched the world’s first „Authentic Intelligence“ and replaced artificial intelligence with the wit of real people. On ChatSkiPT.com, real Austrian ski instructors answered live questions from users on topics such as skiing, winter holidays and anything beyond. This way, we conveyed typical Austrian charm and genuine local insider knowledge.

Brand name: Austria Tourism
Advertiser / client: Austria Tourism
Product / service: Austria Tourism
Campaign name: Chat SkiPT
Agency network: SERVICEPLAN
Agency: Serviceplan Austria Vienna
Digital agency: Pyro Pyro
Web address: https://www.chatskipt.com/en
Agency chief executive officer: Markus Mazuran
Chief creative officer: Christian Hellinger
Creative director: Axel Spendlingwimmer
Copywriter: Michael Maier
Account director (agency): Stephanie Lechner
Client account director: Sandra Stichauner
Strategic planner / strategist: Daniela Gullner
Film production: SOVISO
Director: Niklas Hugo Schwärzler
Director of photography: Thomas Dunzendorfer
Agency producer: David Tanzler
Post production: Andrej Timotic
Digital creative: Benjamin Vasek, Dominik Radl
Additional company: Global Chief Creative Officer: Alexander Schill Account Manager: Jennifer Spanring