Kofola - Náměstí Lásky

Creative idea

Kofola, with the Loving Friday activity, inspires people to make time for love. But how do you focus on love during the wildest days of the year, in a place where a million things are happening? We have prepared something spectacular. Wedding at the festival! The one, where mom, aunt attend. As many as 51 couples said yes during the three festival days. And of course, it was toasted by Kofola! However, festival weddings did not only attract great interest from lovers and festival visitors. The media also spontaneously reported on the festival's pledge of love.

Brand name: Kofola - Náměstí Lásky
Advertiser / client: Kofola
Product / service: festival zone
Campaign name: Náměstí Lásky
Agency network: All Channels Communication
Agency: Spirit Music s.r.o. Bratislava
Additional company: Spirit Music s.r.o.
Agency chief executive officer: Marián Baláž
Chief creative officer: Lukáš Ščurek
Strategic planner / strategist: Livia Maresova
Event production: Lukáš Ščurek