We'll stay put

Campaign idea

Due to last recession, more than 200 000 young Croats left the country. Ožujsko, leading Croatian beer brand wanted to be the first to address this issue. Since Croats are less rational and more emotional, we knew we had to appeal to their patriotism. So instead of giving Croats rational reasons to stay here, we created 150 seconds film, based on true historical event, to remind them how we got here in the first place. And we did it in ancient, long forgotten Old Slavic language.

Brand name: Ožujsko
Advertiser / client: Zagreb brewery/ Zagrebačka pivovara
Product / service: Beer
Campaign name: We'll stay put
Agency network: BBDO WORLDWIDE
Agency: BBDO Zagreb
Production company: Val produkcija
Executive creative director: Almir Okanović
Creative director: Almir Okanović
Art director: Ivana Klarica
Copywriter: Almir Okanović
Designer: Ivan Karaga
Account director (agency): Irena Kapetanović
Client account director: Ivan Šuvar
Managing director: Luka Duboković
Strategic planner / strategist: Željko Krešić
Director: Bruno Anković
Director of photography: Aleksandar Pavlović